Oval Coffee Roasters Journal

Notes from Oval: coffee, new places to find us, and stories from our community.

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Oval Coffee Roasters six-SKU lineup—three whole bean coffees and three pour-over single serves—positioned at eye level in the coffee category at Fresh Thyme Market, a natural foods retailer, in October 2026.

From the coffee aisle: Oval in stores

A photo journal of Oval in the retail aisle, from Fresh Thyme Market and Earth Fare to neighborhood stores in New York.

From the coffee aisle: Oval in stores

A photo journal of Oval in the retail aisle, from Fresh Thyme Market and Earth Fare to neighborhood stores in New York.

Christopher Alspach and a teammate in tan aprons serving visitors at the Oval Coffee Roasters NYC Coffee Festival booth, with whole-bean bags, pour-over boxes and a framed Oval sign in a brown-bordered graphic.

October at Oval

This fall, much of it is arriving on new shelves around the country. There are new stores from the Carolinas to the Midwest, a day spent with much of the...

October at Oval

This fall, much of it is arriving on new shelves around the country. There are new stores from the Carolinas to the Midwest, a day spent with much of the...

April Journal: Retail Expansion, Moss Cafe, Tik...

April updates from Oval Coffee Roasters: retail expansion, Moss Cafe in The Bronx, NYC coffee catering at TikTok, and coffee art at Magazzino Italian Art.

April Journal: Retail Expansion, Moss Cafe, Tik...

April updates from Oval Coffee Roasters: retail expansion, Moss Cafe in The Bronx, NYC coffee catering at TikTok, and coffee art at Magazzino Italian Art.

March Journal: NYC Coffee Retail, Museums & Hal...

Oval’s March journal explores New York City grocery culture, new neighborhood retail partners, coffee service and design at Neue Galerie, how decaf coffee is produced, Riverside Half Caff, and NYC...

March Journal: NYC Coffee Retail, Museums & Hal...

Oval’s March journal explores New York City grocery culture, new neighborhood retail partners, coffee service and design at Neue Galerie, how decaf coffee is produced, Riverside Half Caff, and NYC...

February 2026 Journal: James Beard House & NYC ...

Oval’s February journal covers the Sprouts rollout, coffee service at James Beard House, Pampered Chef and INKEY events, and what roast level can—and cannot—tell you about caffeine.

February 2026 Journal: James Beard House & NYC ...

Oval’s February journal covers the Sprouts rollout, coffee service at James Beard House, Pampered Chef and INKEY events, and what roast level can—and cannot—tell you about caffeine.

January Journal: Earth Fare, NYC Retail & Coffe...

Oval’s January journal covers the Earth Fare launch, New York City retail additions, corporate gifting through Goody, a practical espresso-bean question, and The Natural coffee profile.

January Journal: Earth Fare, NYC Retail & Coffe...

Oval’s January journal covers the Earth Fare launch, New York City retail additions, corporate gifting through Goody, a practical espresso-bean question, and The Natural coffee profile.

Keith Jarrett’s The Köln Concert vinyl record displayed at an Oval Coffee Roasters pop-up alongside a vintage redware carafe and a Fellow Stagg kettle.
A record, kettle and carafe from an Oval New York pop-up

From the Oval story

Notes from Oval

Coffee, places we have been, things we have noticed, and a few questions worth spending time with.

Each entry belongs to its own month. For the coffees and shops available today, use the current collection and store locator.

Have a minute? Catch the short moments between our longer journal entries. Explore Oval, Along the Way.

From the store aisle

Oval, out in the world

Firsthand photographs from retail visits, from an Earth Fare endcap to the coffee category at Fresh Thyme Market.

Oval Coffee Roasters whole bean coffee displayed at Earth Fare.
Earth FareOval whole bean coffees on an endcap during the October 2026 promotion.
Wide view of the coffee category at Fresh Thyme Market, with Oval Coffee Roasters whole bean bags on the upper-right shelf among other coffee brands.
Fresh Thyme MarketThe coffee category, with Oval whole bean bags on the upper-right shelf.

Photographs document individual store visits. Products, pricing and availability can change; check with the retailer for current stock.