Bowling Green
A balanced Women-Grown light roast with clean sweetness, clarity, and an easy finish.
Oval Coffee Roasters × Fabric
Oval Coffee Challenge
The Coffee Challenge is Oval’s interactive mobile coffee game—a playful path through trivia, films, brewing, and the stories behind our three coffees.
On your phone, tap Start. On a computer, scan the QR code with your phone camera. The experience opens on Fabric in a new tab.
Point your phone camera at the code to enter OvalSpace.
Experience powered by Fabric
How it works
A coffee experience made for your phone
The challenge began as a way for shoppers to move beyond the package and discover more of Oval’s world. It brings coffee knowledge, original films, New York imagery, and product stories together in one mobile experience.
Open
Scan the QR code or tap the start button on your phone.
Play
Answer approachable questions about coffee, processing, and brewing.
Watch
See Oval’s coffees and New York story through original short films.
Discover
Meet Bowling Green, The Natural, Riverside, and the ways each can be brewed.
Inside the challenge
Three coffees with three distinct stories
OvalSpace introduces the ideas at the center of Oval’s lineup. Follow each profile to its collection when you are ready to learn more or choose a format.
The Natural
A fruit-forward Natural Process coffee roasted light to medium, with expressive aroma and sweetness.
Riverside
Light-to-medium roast Half Caff made with equal portions of caffeinated coffee and decaf. It still contains caffeine; the 50/50 blend ratio does not establish an exact caffeine amount per cup.
From package to cup
Connected to Oval Pour Over Single Serves
The Coffee Challenge originally launched through QR codes on Oval Pour Over Single Serve caddies. Each single serve contains real ground specialty coffee in an integrated drip filter. Place it over a mug and add hot water—no coffee machine, pod, capsule, or instant powder required.
Coffee Challenge help
Frequently asked questions
How do I open it on the phone I’m using?
Tap Start the Coffee Challenge above. You do not need to scan the code from your own screen; the button opens the same experience in a new tab.
What if the QR code does not scan?
Try better light and hold your phone steady with the full code in view. You can also open the Start link directly. If the experience does not load, try reopening it in your phone’s browser.
From the Oval story
Coffee has a sound and a sense of place
Oval’s films pair everyday coffee rituals with New York City locations and original music by Dr. Jonathan Saraga. The city is part of the mood, rather than just a backdrop.
Watch for the details: a cup, a pause, a familiar street. Then choose the coffee or brewing method you would like to explore beyond the film.