Press & Awards

Oval Coffee Roasters Launches Specialty Coffee Display at Sprouts Farmers Market

NEW YORK, NY — January 28, 2026

Oval Coffee Roasters, a New York City–based specialty coffee company, announces a nationwide limited-time February 2026 rollout with Sprouts Farmers Market. The program features an elegant shipper display merchandised in the coffee aisle, designed to clearly communicate Oval’s intentional sourcing practices while showcasing three of the brand’s core whole-bean light-roast offerings.

Available for a limited time in Sprouts locations nationwide and on Instacart, the Oval shipper introduces customers to a focused selection of coffees that reflect the company’s approach to sourcing and roasting:

• Women-Produced — Bowling Green Blend
• Natural-Process Coffee — The Natural
• Half-Caffeine — Riverside Blend

The shipper is designed to offer a clear lens into Oval’s approach. Rather than relying on specialty coffee insider terminology, the display emphasizes how the coffees are sourced and blended for use at home, office, or on-the-go. The result is approachable, practical education that helps shoppers understand what they are buying and why it fits into their everyday coffee ritual.

“Our goal is to build trust with the consumer by making coffees with clear, meaningful selling points rooted in intentional sourcing and a distinct flavor experience,” said Christopher Alspach, co-founder and Director of Coffee at Oval Coffee Roasters. “That clarity supports confident daily purchase and repeat use. This placement allows us to attract shoppers from both conventional and existing specialty brands, and encourages incremental trade-up at scale, while staying true to how the coffee is sourced and roasted.”

The three-variety whole bean shipper display is available for a limited time at Sprouts Farmers Market locations nationwide beginning February 2026.

About Oval Coffee Roasters

Oval Coffee Roasters is a New York City–based specialty coffee company roasting in the Hunts Point neighborhood of The Bronx. The company works closely with importers whose portfolios emphasize quality and consistency across their growers, alongside strong social and ethical standards. All coffees are personally developed and roasted by co-founder Christopher Alspach, reflecting Oval’s emphasis on balance, repeatability, and versatility across brew methods.

Oval Coffee Roasters Expands Retail Footprint with Earth Fare Launch

Introducing Oval’s Women-Produced, Natural-Process, and Half-Caffeinated Blends

NEW YORK, NY — January 27, 2026

Oval Coffee Roasters, a New York City–based specialty coffee company, announces a February 2026 launch at Earth Fare. Available at Earth Fare stores and via Instacart, the assortment introduces consumers to coffees designed to fit naturally into daily routines while offering a clear step up from conventional brands. The lineup reflects Oval’s focus on intentional sourcing, dynamic flavor, and consistent results whether brewed at home, at the office, or on the go, across whole bean coffees and single-serve pour-over formats.

Oval’s coffees are designed around how people actually enjoy coffee. Rather than relying on specialty coffee insider terminology, the brand emphasizes clear sourcing choices, thoughtful roasting, and balanced blends that deliver consistency and flavor. The result is specialty coffee that feels approachable and relatable, paired with modern design that fits naturally into today’s kitchens and offices, without compromising on quality, craft, or aesthetics.

“We build coffees with clarity and consistency so customers can make confident choices and come back to them day after day,” said Christopher Alspach, co-founder and Director of Coffee at Oval Coffee Roasters. “Earth Fare gives us the opportunity to introduce Southeast shoppers to specialty coffee in a way that feels accessible, supports switching from both conventional and established specialty brands, and does so at meaningful scale while staying true to how the coffee is sourced and roasted.”

Oval Coffee Roasters’ core blends, available as whole bean coffees and single-serve pour-over drip bags, will be available at Earth Fare beginning February 2026.

About Oval Coffee Roasters

Oval Coffee Roasters is a New York City–based specialty coffee company roasting in the Hunts Point neighborhood of The Bronx. The company works closely with importers whose portfolios emphasize quality and consistency across their growers, alongside strong social and ethical standards. All coffees are personally developed and roasted by co-founder Christopher Alspach, reflecting Oval’s emphasis on balance, repeatability, and versatility across brew methods.