From the coffee aisle: Oval in stores
A coffee bag on a shelf is one small part of a much longer story. These photographs bring together moments from Oval’s retail visits: full coffee categories, neighborhood groceries and displays that make a new coffee easier to discover.
Collected from our photo archive and the posts that accompanied them, they show the places where our New York City-roasted coffees have found a home. Some show earlier packaging or past promotions; they are snapshots of those visits.
The wider coffee category
Fresh Thyme Market coffee category
Oval’s six-SKU lineup—three whole bean coffees and three pour-over single serves—at eye level in the coffee category at Fresh Thyme Market in October 2026. The header photograph shows the wider retail setting behind the close-up shelf photographs.
A close-up shows the label. A wider photograph shows the setting: the assortment, the shelf and the choices a shopper sees. Both are useful ways to follow the coffee from our bags into everyday grocery routines.
Whole bean bags on an Earth Fare endcap during the October 2026 promotion. The photograph records that store visit; the offer shown is historical.
Neighborhood store visits
A store visit celebrating the Kings and Balducci’s whole bean launch, with The Natural outside Balducci’s in Scarsdale.
A neighborhood store check at Key Food on Myrtle Avenue in Brooklyn, documented while the team shared news of a nearby pop-up.
A Williamsburg store visit from the saved post about meeting CTown’s grocery team and building the assortment one conversation at a time.
The original posts tell the stories behind these visits: a launch at Balducci’s, a familiar shelf near a Brooklyn pop-up, and a conversation with a grocery team in Williamsburg. Together, the photographs document the relationships and regular store checks behind a growing coffee brand.
From the shelf to your cup
For quick moments from Oval’s journey, browse Oval, Along the Way.
Browse more retail, café, product and event photographs in the Oval photo gallery. To plan a shopping trip, use the Store Locator and confirm current stock with the retailer. Products, packaging, prices and availability can change.
For a coffee program of your own, explore wholesale coffee or find your Oval coffee.