Oval Coffee Roasters · Wholesale introduction

Wholesale Coffee Introduction

Christopher Alspach introduces Oval’s approach to coffee clarity, convenient formats, and a New York City point of view for prospective wholesale partners.

Christopher Alspach in a red-and-white striped shirt beside a ceramic coffee mug on a New York City rooftop, with buildings and streets behind him, from Oval Coffee Roasters’ sourcing and light roast coffee video.. Film duration: about 1 minute 3 seconds. Christopher Alspach introduces Oval Coffee Roasters’ wholesale point of view. Published February 5, 2026.

A founder-led introduction to Oval

The film presents three ideas behind Oval: clearer coffee concepts, convenient ways to brew real coffee, and a brand shaped by roasting, design, culture, and modern New York City.

Oval is a New York City coffee brand, roasting and producing coffee in Hunts Point, The Bronx, and working with businesses evaluating whole bean coffee, Pour Over Single Serves, variety packs, and larger-format single-serve cases. Current program details and inquiries belong on the dedicated wholesale coffee page.

Retail and specialty groceryWhole bean bags, single-serve formats, and variety packs designed for clear customer discovery.
Office and hospitalityFormats for shared coffee programs, guest rooms, welcome amenities, pantries, and individual cups.
Foodservice and caféWhole bean coffee and program planning for operators seeking a consistent roasted-coffee partner.

The founder behind the introduction

Coffee expertise made useful for business buyers

Christopher Alspach is Oval's Co-Founder and Director of Coffee. In this film, he draws on coffee experience since 2007 and roasting experience since 2012 to explain the brand's approach. His work includes sourcing, roast development, and production quality control.

Co-Founder Andrew Itzkowitz connects the company's coffee work with retail and hospitality relationships. Meet the team behind Oval, or explore independent coverage and separately labeled retail announcements for supporting company context.

The three ideas in the film, through a buyer's lens

Clarity

Bowling Green emphasizes Women-Grown sourcing, The Natural emphasizes natural processing, and Riverside offers Half Caff. These different attributes help customers compare coffees alongside roast style and flavor descriptions.

Convenience

Pour Over Single Serves contain ground coffee in a built-in filter. Customers and guests brew over a mug with hot water, without a grinder or machine. Whole beans support operators and shoppers with their own brewing equipment.

Relevance

Oval connects Bronx roasting with design and New York City culture. The NYC coffee montage offers another view of that brand story.

Explore the company behind the program

Retail reach and documented hospitality experience

The store locator introduces participating retailers in New York City, New York State, and regions across the United States. The press page distinguishes independent coverage from Oval's retail and distribution announcements.

For hospitality context, watch the documented James Beard House coffee setup and TikTok headquarters event film. For preparation and customer perspectives, explore the brewing tutorial and reviews page.

Use these resources to understand the coffee and brand, then discuss your business requirements through the wholesale inquiry process. Pricing, assortment, fulfillment, and program availability are confirmed for each inquiry.

Coffee formats for different programs

Whole bean coffee supports fresh grinding, retail shelves, and brewed-coffee programs. Pour Over Single Serves contain real ground coffee in individual drip filters that brew with hot water and a mug. 100-count cases support larger office, hotel, hospitality, and event needs.

For guest rooms and self-service coffee amenities, explore hotel and hospitality coffee. For custom coffee gifts of about 100–1,000 bags, use corporate and event gifting. Larger private-label inquiries can be discussed through the wholesale inquiry.

For short-term brewed coffee service at a New York City gathering, visit the separate coffee catering page.

Explore the three coffee profiles

Wholesale introduction overview

Editorial summary of the introduction

Christopher Alspach introduces Oval Coffee Roasters through three ideas: clarity, convenience, and relevance. He describes coffee concepts including Women-Grown sourcing, Natural Process coffee, and Half Caff; explains the role of single-serve pour-over coffee; and connects the brand with roasting, design, culture, and New York City. The introduction invites prospective partners to connect with Oval and learn more about its coffee programs.

Wholesale video questions

What does this wholesale introduction cover?

Christopher Alspach introduces Oval’s focus on clarity, convenient single-serve brewing, and a roasting-led brand shaped by modern New York City.

Which coffee formats are available for wholesale programs?

Oval offers whole bean coffee, Pour Over Single Serves, variety packs, and 100-count single-serve cases. Availability and program fit should be confirmed through the wholesale inquiry process.

Can offices and hotels inquire about Oval coffee?

Yes. Offices, hotels, hospitality groups, retailers, cafés, restaurants, and other foodservice businesses can submit their requirements through the wholesale page.

How do I request wholesale information?

Visit the wholesale page and provide your business type, location, estimated volume, preferred formats, and timing so Oval can evaluate the request.

Person preparing service behind a café counter.
A documented café moment at Ando Patisserie · March 2026

From the Oval story

Coffee that belongs in the customer’s day

Our March 2026 visit to Ando Patisserie in Williamsburg shows the setting behind a coffee program: a counter, a team and guests arriving for the next part of their day.

We begin a wholesale conversation with that experience. Who is the coffee for, how will it be brewed, and what helps your team introduce it clearly? The answers guide the format and the support you need.